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MScMarketing Management

Kaunas University of Technology Lithuania, Kaunas
School of Economics and Business
Tuition fee €3,500.00 per year

Citizens of Armenia, Azerbaijan, Belarus, Georgia, China, Moldova, Ukraine, Kazakhstan, and Uzbekistan may apply for special scholarships.
Foreign nationals with Lithuanian origins and EU citizens may apply for tuition fee free places.
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Application fee €100.00 one-time

Payable within 2 weeks from the application submission by transferring it to the KTU bank account. Non-refundable. Bank details will be provided during application.

Course code 621N50007
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These studies are oriented to the needs of business and international standards of marketing qualification; their provision is based on constant inclusion on practitioners of marketing and foreign lecturers. Graduates of the programme have contemporary knowledge of market management that enable a systematic approach to marketing, they are able to perform expert evaluation of marketing problems and make strategic and tactical solutions for marketing management.

Key words: marketing strategy, digital marketing, entrepreneurship, cross-cultural consumers’ behavior
Databases: Bloomberg Financial Markets Lab
Games: the strategic marketing simulation

Programme structure

Development and Implementation of Marketing Strategy
Marketing Management
International Marketing
Marketing Strategy Project
Trade Mark and Communication Management

Development of Strategy for Enhancing of Consumer Loyalty and Management of Consumer Experience
Cross-Cultural Consumer Behaviour
Relationship Marketing
Negotiations and Conflict Management

Integration and Coordination of Digital and Traditional Marketing Projects
Digital Marketing
Trade Mark and Communication Management
Entrepreneurial Marketing
Management of Organisation’s Reputation

Planning and Implementation of Applied and Scientific Research
Design of Marketing Research
Data Analysis Methods
Research work 1, 2
Master’s Degree Final Project

Apply now! Fall semester 2017/18
Application deadline
Jul 30, 2017 23:59 (GMT)
Studies commence
Sep 30, 2017
Apply now! Spring semester 2016/17
Application deadline
Nov 30, 2016 23:59 (GMT)

for TRANSFER (only transfer students are accepted)

Application period has ended
Studies commence
Feb 1, 2017