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BScNew Media Language

Kaunas University of Technology
Lithuania, Kaunas
Faculty of Social Sciences, Arts and Humanities
Tuition fee €2,954 per year

*KTU offers partial tuition fee waivers for the candidates with outstanding results

Application fee €100 one-time

Payable within 2 weeks from the application submission by transferring it to the KTU bank account. Non-refundable. Bank details will be provided during application.

More information



This study programme focuses on languages and their application in various media. Studying New Media Language, you will learn how to use language in blogs and social networks, will pick up skills and knowledge of language application for audio-visual arts, software, websites, video games.

This programme is designed for those who would like to learn to “play” with language, to master the subtleties of electronic communication, to analyse the “grammar” of visual design and to get good command over foreign languages. During their studies, the New Media Language students learn at least one additional language and can choose minor studies in the chosen field.

KTU’s BSc New Media Language is a Joint Program of the Applied European Languages (AEL) network, which means that the students can spend two years of their studies in Spain, France or other countries at the network universities.

The graduates of New Media Language can seek a career in any organisation, carrying out projects in communications, public relations, publishing, marketing, advertising, media design, translation areas.

• 24 ECTS in IT subjects to provide the graduates with skills specific to the field
• BA+ competences and the possibility to choose minor studies in the chosen study field
• Native French, German, Russian, Italian, Spanish or Swedish speakers will teach you your second/third language


Foreign languages are taught by native speakers:

  • Students can master second and/or third foreign language choosing from French, German, Russian, Italian, Spanish or Swedish, often taught by native speakers.

Interdisciplinary programme:

  • Interdisciplinary programme is focused on language and its application in various media: blogs, websites, social networks, software, video games, film, imagery, etc.

Strong links to information technologies:

  • The study programme schedules 24 ECTS in IT subjects to consolidate skills of working in and with the web and other media

Product and service development:

  • Are you interested in creating real products and services while studying? It is now possible to test yourself by getting involved in a product development project (PDP). During the project, you will work in teams, collaborating with KTU researchers and social partners. While solving current, relevant problems you will improve your teamwork, project management, and problem-solving skills, deepen professional knowledge and expand your career opportunities.

Discover Europe with Erasmus+:

  • Choose from a variety of European cities for your Erasmus+ studies. Experience diverse cultures, languages, and academic environments while gaining invaluable international experience. Seize the opportunity to broaden your horizons and make unforgettable memories with Erasmus+.

Programme structure

You will have knowledge of linguistic issues and will learn another foreign language
Public speaking
Grammar, phonology, lexicology, semantics
Text, discourse, functional style

You will understand new media theories and be able to create audio-visual material
Introduction to hypertext
Multimedia elements
Studies of audio-visual culture

You will be able to develop creative, academic, technical and professional texts of various genres and prepare them for publication
Creative, academic and technical writing
Writing for the media

You can choose the following minor studies
European Union studies
Political sciences

Career opportunities

Student’s competences:

  • Knowledge of applied linguistics and ability to apply them in a creative and methodological manner while analysing and creating texts for medias; Knowledge of modern medias, their culture, power, social control and virtual communities; English language at level C1, second foreign language at level B2.

Student’s skills:

  • Able to create, analyse, edit and interpret texts in English in various areas and genres in the context of new medias;
  • Able to comprehend and assess the processes of media culture;
  • Able to prepare verbal and audio-visual information in digital media.

You may become:

  • Media writer, author;
  • Web and multimedia developer;
  • Advertisement and marketing specialist;
  • Specialist of administration and executive areas.
Apply now! Fall semester 2024/25
Application deadline
30 Jun 2024, 23:59:59
Eastern European Time
Studies commence
1 Sept 2024
Apply now! Fall semester 2024/25
Application deadline
30 Jun 2024, 23:59:59
Eastern European Time
Studies commence
1 Sept 2024